JATO Podcast | Episode 7 | Unleashing the potential: breaking down barriers to succeed in the Indian car market

In this JATO Podcast episode, our host Felipe Munoz is joined by Hormazd Sorabjee, editor at Autocar India. Their discussion focuses on the exciting and growing Indian automotive market, which is expected to become even bigger in the coming years. With a record number of 4.2 million cars sold in the last financial year, India's car market is difficult to ignore. However, it is also a challenging market, with low margins and high competition.

What are the challenges and opportunities for global automakers who want to be in India? Why is it difficult for luxury brands to succeed in this market, and what’s the impact of the country’s ‘sub-4 metre rule’?

Despite the challenges, India offers immense potential for growth. Join us as we explore:

• What is happening within the current Indian automotive landscape.
• The challenges and opportunities for global automakers wanting to tap into India’s growth potential.
• How only a few have managed to make a profit in the market, and what OEMs need to do to succeed.
• The latest with India’s EV journey, and suggested strategy for a multi-fuel approach.

Tune in to this episode to learn more about the opportunities for OEMs in the Indian automotive landscape, and to hear Hormazd Sorabjee’s views on successful strategies to penetrate the market.