Rising car prices and their impact on Europe’s automotive industry

Unlock key insights into OEM pricing and the European automotive market

With competition from new market entrants from China and regulations promoting BEV adoption, Western automakers must find ways to make pricing more competitive. Using the latest market data and analysis, this report explores:

• Why Western Europe’s automotive market lost the equivalent of 3.3 million units in new cars sales between 2019 and 2023
• How the rising price of ICE vehicles demonstrates that the arrival of more electric vehicles is not the driving force behind Europe’s pricing – and what is.
• The impact of Chinese OEMs introducing a wave of affordable BEVs into the European market.