Powering sales: an analysis of discounting trends in EU5 dealerships
Explore the regional differences in pricing for electric vehicles (EVs) and internal combustion engine (ICE) vehicles across the EU5 markets. Local variations reflect the pace of EV adoption, consumer demand, regulatory policies, and competitive pressures.
Using transaction data collected from franchised dealerships in each market, JATO analysts explore pricing patterns, discount changes, and local market dynamics.
Unlock key EV and ICE pricing insights in your market
This report uses transaction data from franchised dealerships to explore pricing strategies and key market insights from across the EU5. It includes:
- Discount trends: Where EV discounts are surging and where ICE vehicles still dominate.
- Market dynamics: What local policies, consumer behaviours, and brands are influencing pricing strategies.
- Actionable advice: How detailed data can be used to adapt inventory, pricing, and sales approaches to local markets.
Download the report to stay ahead of pricing trends and drive smarter decisions for new car sales in Europe's key markets.