Closing the gap: the progress towards affordable EVs and the rising competition from China
While over the past one hundred years, there have been plenty of crises and comebacks in the automotive landscape. Today’s challenges have been accelerated by different forces. Regulation, trade disputes and the rise of new players pose fresh, serious challenges to legacy automakers that have been operating for over a century.
This paper sets out to illustrate how the West’s legacy automakers are grappling with rising competition from China, the country’s move into emerging markets, and how the prices of both battery electric vehicles (BEVs) and internal combustion engine vehicles (ICEs) are evolving.