Reports and whitepapers

How is the global automotive finance market influence by changing consumer preferences? Download our free insights report, based on dedicated consumer research data from across the key European markets and learn how to position and communicate your finance offers more effectively.

Find out how the introduction of BEV and hybrid vehicles is changing OEM strategies with data from JATO’s Price Tracker. Read our latest insights report to see market trends and data-led analysis.

We focus on the issue of affordability in the EV market and how the increasing competition from China across all segments is threatening to split the global automotive industry in two. 

OEMs across global markets have remoulded their business models to fit the new operating environment, diverting investment away from traditional ICE vehicles toward the development and production of new and enhanced EVs. Thanks to these concerted efforts, the EV offering alongside the range of these vehicles has improved, and EVs are now the preferred choice among many consumers when looking to purchase a new car.