Understand how Customer Buying Behaviour helps to drive feature and pricing decisions.
- Understanding the Problem
For original equipment manufacturers (OEMs), National Sales Companies (NSC’s), and Importers, decisions about product features and perceived value has always been a carefully balanced and extremely important task that requires experience, skill, and data. - The Pain of Getting it Right
The necessity to decide pricing and product definition on a feature-by-feature basis is an extremely important process for an OEM’s, NSC’s and Importers. - The Answer
Take the ‘Guess-timation out’ - and more…
