The online retail space for dealerships is fiercely competitive, with customers wanting detailed information quickly at their fingertips to make informed decisions. Accurately listing a vehicle with the exact specifications at the right price is a critical part of the online process to ensure customer satisfaction, maintain business reputation, and drive profitability. It may sound simple, but accessing reliable data in real-time isn’t always straightforward, and can lead to significant consequences for the dealership if they don’t get it right first time…

 

The risks of inaccurate vehicle listings

When dealerships fail to list vehicles with precise specifications, this can expose them to a range of risks, including reputational damage and lost sales opportunities:

  1. Incorrect valuations

    Basing a valuation on inaccurate vehicle options can lead to incorrectly pricing the vehicle at retail or missing opportunities to acquire inventory. If overvalued, stock will sit around longer and cost you money. Undervalued and you’re losing vital revenue.

  2. Reputational damage

    Inaccurate listings can lead to customer dissatisfaction and negative reviews, resulting in reputational damage that is challenging to reverse, deterring potential buyers.

  3. Lost sales opportunities

    Online shoppers today demand transparency and detail. Inaccurate or incomplete listings can lead to lower engagement, fewer enquiries, and lost sales. Vehicles with missing or incorrect specifications are often overlooked by buyers who filter their searches based on precise requirements.

  4. Operational inefficiencies

    A lack of clarity around vehicle details creates inefficiencies for sales teams. Without accurate data, dealership staff may struggle to answer customer enquiries confidently, meaning wasted time and missed opportunities to close deals.

  5. Legal and compliance risks

    Misrepresenting a vehicle’s features, even unintentionally, can open your business to legal disputes. Whether it’s a buyer returning a car or claiming damages, the financial and reputational costs can be significant.

 

Unlocking precise built options data in seconds

Manually gathering vehicle details is time-consuming and prone to human error. To mitigate these risks and optimise performance, dealerships need a reliable solution for obtaining accurate and comprehensive vehicle options data.

 

VINView Pro from JATO has been designed to help dealerships speed up the listing process and ensure accuracy by providing instant access to exact build sheet data, simply using a vehicle’s VIN or VRM.


By correctly listing every vehicle, you instil trust in your customers and minimise the risk of disputes. Consistent precision signals professionalism and reliability, helping to strengthen your dealership’s brand.

 

When searching for a car, customers will compare the specifications and price of different models. Ensuring you have accurate vehicle listings will lead to higher online engagement, improved sales conversion rates, and reduced time spent on clarifications or resolving customer complaints. The efficiency gained also allows sales teams to focus on closing deals rather than correcting errors.

 

Stay ahead in the competitive market

In a marketplace where customer expectations are higher than ever, accuracy is non-negotiable. Ensure every vehicle listing is correct, detailed, and aligned with customer demands by embracing tools like VINView Pro.


Avoid the pitfalls of inaccurate listings and ensure your dealership is positioned as a trusted, efficient, and forward-thinking business.

 

Find out more about JATO VINView Pro