The Ferrari F8 Tributo is the latest model from the brand that will be revealed in Geneva 2019. More than just an all-new model, it is the replacement of the Ferrari 488GTB, which was launched in 2015 to take the place of the 458. The reveal marks an overhaul of the model, which will see a new exterior, interior, engine and name. This in line with how the Italian brand traditionally likes to restyle its cars – a new name, technology upgrade and more power. We saw it when the FF became the GTC4 and the F12 Berlinetta became the 812 Superfast.
With 720 cv and a record specific power output of 185 cv/l, it is the most powerful V8 in Ferrari history. This is expected to be the feature that appeals most to consumers, given the importance of V8 engines to Ferrari’s success. Last year, V8 models counted for 58% of Ferrari’s Supercar global sales (excluding the Portofino/California). Most of them resulted from the Ferrari 488, where sales increased by 69%. In 10 years, demand for this kind of Ferrari jumped from almost 1,500 units to just over 3,900 units.