Last year total compact segment sales grew by 5.8% to 2.93 million units composed by mainstream and premium models (22.4% of the total). A big majority of the best-selling mainstream compacts posted a positive change with the Golf ranking first with 23% segment share and 2% sales rise. The Hyundai i30 sales grew by 9% counting for 4% of the segment at 9th place. It was followed by the Kia Cee’d with sales down by 2% and 3.3% segment share.
Italy will represent an important market for the new Fiat compact. However in the ranking by countries, Italy came at fifth place after Spain with only 6.4% of the mainstream compact sales in Europe in 2015. The Tipo HB and Tipo SW will find a place in the Italian compact segment based on last year’s results by bodytype: 60% of all the compacts sold in Italy were Hatchback and 36% were SW, leaving the rest to the sedan and coupe, convertibles.