News and insights

Global automotive intelligence is what drives good marketing decisions, so it’s vital that Original Equipment Suppliers (OES) have a reliable way of gathering accurate data and building a comprehensive picture of the global market. Armed with this information, they can make better manufacturing decisions and more skillfully manage potential risk.

The European new car market showed both worrying and interesting trends during the first half of this year. These are the results by segments

Customer preferences often don’t align with what the OES thinks it knows about the market, and that can cause problems when the OES begins manufacturing products. Automotive intelligence should take a deep look at the local market to build an accurate picture of what the customer wants, in terms of standard fit and other optional features they have a choice over.

The global automotive market is constantly changing, and demand for a part in one month might change drastically by the next month. By analyzing the data fully, OES are ready for quick, unexpected changes to the market, helping them build an accurate picture of global market trends and make the right preparations.

JATO can help OES analyze the market from the manufacturer’s standpoint, giving them a more complete picture of the market.

Without accurate, timely and quality data information, Original Equipment Suppliers (OES) are left without the market analysis they need to make the right decisions

According to JATO Dynamics’ data for 53 markets, 17 million vehicles were registered in Q1 of 2022. This marks an 8% increase on sales in the same period in 2020, but 16% less than the 20.3 million units registered in 2019.

Selling cars online isn't really that new, 15 years ago early disruptors such as Autoquake in the UK proved the concept, sadly they were just ahead of their time. Car retailers and dealer groups have been selling cars online well before the like’s of Cazoo and Carvana existed, they just didn't shout about it as much.

Understand how Customer Buying Behaviour helps to drive feature and pricing decisions. Understanding the Problem For original equipment manufacturers (OEMs), National Sales Companies (NSC’s), and Importers, decisions about product features and perceived value has always been a carefully balanced and extremely important task that requires experience, skill, and data. The Pain of Getting it Right […]