Time saving insights on pricing, product, and positioning

    The dynamics of car buying is evolving, with consumers increasingly moving away from purchasing outright. Now, monthly affordability is often considered more important than the list price in decision-making.

    Our Monthly Payments solution delivers insights into these shifting consumer behaviours. By leveraging data specifically focused on finance offers OEMs and NSCs are able to refine their product positioning and inform strategic business decisions.

    The next generation of value analysis

     
     

    Value analysis for Monthly Payments allows OEMs to optimise the value of their products and better align their offering with evolving consumer preferences and changing market trends.  
     
    Delivered as a structured report, it enables you to compare a 'basket' of individual vehicles based on their topline total contract cost, as well as individual product and service differentiators, including adjustments made for market incentives and subsidies.  
     
    With these insights, you can understand the value of each individual component of your vehicle and finance offer and compare the overall package like-for-like with your competition.

     
    Top 7
    European markets

    50
    leading OEM brands

    80+
    vehicle models

    70+
    new finance datapoints

    Explore our expert insights and analysis

    20 December 2024
    Monthly registrations of new passenger cars in Europe in November declined by 1.7% year on year. According to data from JATO Dynamics, 1,054,043 units were registered across 28 European markets in November, taking the year-to-date volume of new vehicle registrations to 11,847,573 units, an increase of just 0.8% compared to the corresponding period last year.
    By Team JATO
    20 November 2024
    Volkswagen Group records its highest market share in Europe for over three years.
    By Felipe Munoz
    22 October 2024
    Demand for BEVs (battery electric vehicles) rebounded in Europe in September as buyers reacted positively to incentives, despite ongoing concerns about the future of electric cars on the continent.
    By Felipe Munoz

    Find out more about Monthly Payments

    Speak to a member of our team to discuss your requirements and find out how we can help you compare contract offers the way your customers do.

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