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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    18 March 2025
    Industry expert insights on the next decade in car leasing
    The global car leasing market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% between 2025 to 2034, driven by rising demand in urban areas and the rise of smart city initiatives.
    By Team JATO
    The role of quadricycles in modern transport
    03 February 2025
    Designing for busy cities: the role of quadricycles in modern transport
    Quadricycles are redefining urban transport with compact, low-emission designs suited for modern cities. JATO’s quadricycle specification data helps OEMs, leasing providers, and mobility operators make informed decisions in this evolving market. Explore key specifications, trends, and competitive insights.
    By Team JATO
    Creating a seamless customer journey for leasing customers
    30 January 2025
    Creating a seamless customer journey for leasing customers
    The car leasing market is on track to grow by almost 64% during the forecast period of 2024 - 2030 according to BusinessWire.
    By Team JATO
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