Get in touch

    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    16 December 2024
    The rise of multi-cycle vehicle usage
    The shift towards a more sustainable automotive industry is leading to the growth of multi-cycle usage models. As automakers aim to capitalise on technological innovation and changing customer usage, these strategies extend the life of vehicles, components and materials through repair, repurposing, and refurbishment. 
    By Team JATO
    news and insights
    03 December 2024
    Los Angeles motorshow
    Established in 1907, the Los Angeles Auto Show stands as one of the key events in the calendars of carmakers and industry professionals, having built a reputation for its focus on sustainability and as a hotbed for new vehicle launches.
    By Janet Bernard
    The trends leading conversations at key US automotive events
    13 November 2024
    The trends leading conversations at key US automotive events
    Explore the key automotive retail trends from US events Digital Dealer and Reuters Automotive, covering AI, EV adoption challenges, and software-defined vehicles.
    By Katie Burke
    SPEAK TO AN EXPERT

    Our knowledge is your power. Connect with us.

    Find out more about our specialist solutions for the automotive industry. Complete our form and a member of our team will be in touch.