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    Global automotive expert

    Based in the UAE, Samir is our Vice President of the Middle East. He is responsible for leading strategic planning and execution, customer success and partnerships across the region. 

    Samir has twenty years of experience in the global automotive industry. His expertise includes automotive finance and insurance, and the automotive market in the Middle East, UK, and Europe. 

    Samir also has extensive experience leading in automotive retail and ecommerce strategies. This includes SaaS and omnichannel solutions, and digital transformation and ecommerce strategies for retailer groups, distributors, and OEMs. 

    Prior to joining JATO, he held senior roles at automotive suppliers and auto groups, including an importer for BMW, Jaguar Land Rover, and Hyundai as a financial services director. He holds a BA in International Business Management. 

    Insights and inspiration

    13 November 2024
    The trends leading conversations at key US automotive events
    Explore the key automotive retail trends from US events Digital Dealer and Reuters Automotive, covering AI, EV adoption challenges, and software-defined vehicles.
    By Katie Burke
    12 November 2024
    Average EV discounts in UK dealerships double those for ICE vehicles
    Discounts on electric vehicles (EVs) are on the rise in UK dealerships. According to 2023/2024 data from UK new car transactions, EV discounts have increased significantly year-on-year, with the average amount available to car buyers doubling.
    By Team JATO
    01 November 2024
    Insights from Motor Finance Europe – Frankfurt 2024
    10th Motor Finance Europe Conference & Awards, industry leaders discussed the evolving automotive financing landscape, focusing on regulatory changes, technology, and revenue strategies for both new and used vehicle leasing
    By Helen Fisk
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