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    Global automotive expert

    Based in Spain, Jorge is an analysis and reporting consultant for Iberia, Spain. He is responsible for providing market intelligence insights, with specialist knowledge on pricing and monthly instalment competitiveness. Jorge also has expertise in NSC internal processes and behaviour. 

    Jorge has more than 15 years of experience in the automotive industry. Prior to joining JATO, he worked for Ford and other automotive brands, and has focused on parts and product processes.

    Insights and inspiration

    16 December 2024
    The rise of multi-cycle vehicle usage
    The shift towards a more sustainable automotive industry is leading to the growth of multi-cycle usage models. As automakers aim to capitalise on technological innovation and changing customer usage, these strategies extend the life of vehicles, components and materials through repair, repurposing, and refurbishment. 
    By Team JATO
    news and insights
    03 December 2024
    Los Angeles motorshow
    Established in 1907, the Los Angeles Auto Show stands as one of the key events in the calendars of carmakers and industry professionals, having built a reputation for its focus on sustainability and as a hotbed for new vehicle launches.
    By Janet Bernard
    The trends leading conversations at key US automotive events
    13 November 2024
    The trends leading conversations at key US automotive events
    Explore the key automotive retail trends from US events Digital Dealer and Reuters Automotive, covering AI, EV adoption challenges, and software-defined vehicles.
    By Katie Burke
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